10 Best Ideas of the Week: 'Playboy' Bunnies on Parade, Buzz Aldrin for Axe, Ironed Sandwiches in Chicago

Toronto's AdBall, held at the Mod Club on January 31, had a Great Gatsby theme. Performers dressed in period garb entertained on a digital runway created by 5th Element Events; later in the evening, the runway held a fashion show that featured ad industry bigwigs as models.

The Museum of Contemporary Art's ArtEdge gala, held Saturday for the first time in the Chicago institution's warehouse, was indeed a little edgy, and it had an all-pervasive factory vibe. At a panini station, attendants from Jewell Events Catering used irons and an ironing board to toast ham-and-cheese and tomato-and-cheese sandwiches.

During last month's Sundance Film Festival in Park City, Utah, Sprint caught guests' attention—and nabbed some placement on their wrists— with a scented activation. Working with Fresh Wata, the brand hosted an interactive scent bar that let visitors take home branded bottles of fragrances such as Tea Thyme, Blackberry-Sage, and Washed Suede.

The global launch event for Axe Apollo last month at the American Museum of Natural History in New York put astronauts, mission control voice-overs, and 200 guests amidst space artifacts and product displays. Following a video announcement, Axe introduced its campaign spokesperson, astronaut Buzz Aldrin. Aldrin's dramatic entrance was accompanied by fog, a light shift from purple to red, and eight staffers dressed as astronauts descending the hall's staircase.

David Stark produced the whimsical event, held on Wednesday at New York's Pier 57. Near the step-and-repeat, rows of colorful flowers mimicked the look of an outdoor market.

A fleet of six Mini convertibles carried Playboy bunnies through the streets in a kickoff parade to the February 1 Super Bowl party at Jax Brewery Bistro in New Orleans. Each bunny was joined by a brass band member as the procession wound through the French Quarter.

At the late January ball in Chicago, Sodexo's salt-and-pepper station turned into a main attraction. Stationed near the salad buffet, the table held hanging terrariums filled with colored salts such as red chili, pink Hawaiian, smoke, rosemary, and wild garlic. The flavors were spelled out on smooth river rocks placed in front of each hanging vessel.

At the Rolling Stone Live Super Bowl party, producer Toast created a "trashed hotel room" where guests could take photos and pretend to live the rock star life. The Friday-night event took place at the Bud Light Hotel, a Wyndham property in New Orleans rebranded for the weekend.

Held at Exchange LA in late January, the show had a runway in punchy, tropical hues; a canopy of colored fringe dangled overhead.

At the Los Angeles style showcase January 24, Contemporary Catering set up a modern Italian charcuterie bar. Servers sliced everything to order while standing in front of a themed back-bar display of meats and cheeses.